BRANDING, PACKAGING DESIGN & PROMOTION
The brand Amala Skincare is derived from the Sanskrit word Amala, meaning free from impurities. The brand was to embody this pure sense, whether it be communicated through its identity, ingredients, or the result its formula leaves a person’s skin feeling.
By using discrete illustrations to add a personal touch, in unison with and a soft, natural color palette and the minimally designed typography and space exhibited throughout the touch points, a sense of sophistication is developed. A tropical theme for their debut skincare line takes you on a “vacation for your face”.